June 9, 2011

How to make saving fun

By Heather Larson

Keep track…budget…cut back…eliminate…go without…

Those are all words that can make the average person cringe. None of it sounds like fun, but more like drudgery. What about words like bonus, rewards, retail therapy, must-have and of course BOGO (buy one get one free)? We like those words, and marketers like them too because they make buying appealing.

Why shouldn't saving be as enjoyable as buying? Here are 10 tips on how to make saving money less of a chore:

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June 1, 2011

Impulse Savings

By Laura Thompson Osuri

The term "impulse buy" has long been part of the American lexicon—from the muffin you decide to get at the last minute with your morning coffee, to the latest novel you just had to pick up with a coupon set to expire.

But a new company called Piggymojo is looking to turn this term on its head and get people thinking about "impulse saves." It is trying to make saving $2.75 with your morning coffee as gratifying as biting into a fresh-baked blueberry muffin.

Read the article here

August 10, 2010

Today’s blog comes courtesy of Shari Storm, Senior Vice President and Chief Marketing Officer of Verity Federal Credit Union. Shari is the author of the new book ‘Motherhood is the New MBA”, available here.

I’ve joked for a long time about my husband and my different spending habits.

When Jim Bruene, at Net.Banker wrote about PiggyMojo , a spending tracking platform for couples, I was instantly interested.

So I signed up.

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June 1, 2010

Launches: Piggymojo Taps Twitter and SMS to Track Everyday Savings Success 

By Jim Bruene

Who hasn't played this game? "If I give up x, I can justify buying y." At our house, after two decades the game is mostly now limited to big-ticket items. For example, "If we don't replace our 11-year old Toyota, we can take a summer trip to the U.S. Open."

The basic premise is that the extra three grand you DON'T spend on the new car essentially pays for the vacation, making it seemingly "free" and more guilt-free. It's a common and powerful principal of consumer behavior...   

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May 26, 2010

REVIEW: Piggymojo makes saving money social and fun

PiggyMojo sets itself apart from other personal finance sites with a money-saving philosophy that teaches you to pass up impulse buys for “an impulse save” towards a greater financial goal.

Every time you decide not to buy something, like a latte here or a new outfit there, you text or Twitter its name and dollar value to PiggyMojo to keep track of what you are giving up to go towards the savings goal you set for yourself. It’s like taking the money you would’ve spent on these purchases and mentally piggybanking it towards your big goal.

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May 6, 2010

Our Favorite Website: Piggymojo.com

Here's why piggymojo.com is this week's favorite website.  It's an "easy, interactive way for couples to save together."

Watch the video!